Po pierwszym zjeździe, poczułam sens tych studiów, na który liczyłam aplikując na FUMBA. Zjazd były przede wszystkim ukierunkowany na poznanie kultury prowadzenia zajęć na Franklin University. Każde kolejne wpisały się w kluczowe założenie, czyli naukę poprzez doświadczanie i dzielenie się nim. Ten program to dobra inwestycja, która już w tej chwili przynosi znaczny zwrot.

Donata Kurpas
uczestniczka studiów FUMBA we Wrocławiu

At Franklin University MBA program, we aim to cultivate your ability to adopt a strategic and global perspective on companies operating in an international environment. Our studies consolidate your knowledge of business management and development. 


The FUMBA program is designed for: 


  • Managerial staff seeking career development through specialized education. 
  • Individuals aiming to acquire or enhance managerial skills applicable in various business scenarios. 
  • People in managerial roles who do not have a managerial background and who wish to acquire competencies in this area. 
  • Professionals working in international environments with fluency in English.


The program runs for 2 years

The program includes a total of: 

  • 1080 hours of self-study.
  • 9 modules delivered online.

The Franklin University MBA is delivered online asynchronously according to the current schedule, it runs for 2 years and is taught in English. The program consists of 9 mandatory modules and involves approximately 1080 hours of self-study. The classes address the whole array of issues pertinent to efficient business management in the international marketplace.

During the course of each module, participants receive support from the lecturer on the Canvas learning platform. One-hour online sessions are organised at least once a week to discuss current topics (sessions are recorded and scheduled in the evenings).

Language of instruction 

All classes are taught in English by American lecturers.

Prestigious diploma 

Program graduates receive a prestigious diploma issued by Franklin University and a certificate of completing a Master of Business Administration program at WSB Merito University in Wrocław.

MBA Foundations
More than ever before, the ability to understand and be understood is critical for success in the corporate world.
Communication is no longer limited by the narrow definitions of the past. Achieving a business leadership position today means not only being adept at both oral and written communication, but also understanding communication from a strategic point of view and knowing how to effectively organize and present information to audiences of all sizes. In this course, you will develop and refine these capabilities.
What students gain from this course will be of value throughout your MBA program, as well as in the workplace.

Upon successful completion of this course, students will be able to:

  • demonstrate an ability to write and communicate at a level consistent with the expectations of an MBA student
  • demonstrate effective presentation skills
  • use relevant electronic business databases available through the library
  • apply writing style guidelines to an applied business research paper
  • apply spreadsheet skills to analyze business data.

Business Environment
This course systematically explores the external environment in which businesses operate – legal and regulatory, macroeconomic, cultural, political, technological, and natural. Additionally, the course will examine the critical opportunities and threats that arise from an analysis of external business conditions. Students will apply scenario planning to a selected industry and synthesize trends in the external environment in the presence of risk and uncertainty.

Upon successful completion of this course, students will be able to:

  • analyze the environment of a business from the internal, political, economic societal, and technological perspectives
  • assess the business environment of an organization using selected strategic tools
  • construct scenarios that synthesize business environment information
  • present scenarios that synthesize business environment information.

Operations Management / fully ONLINE
In today’s business environment, the success of organizations depends on the effective and efficient management of operations. Methods to select, plan, and improve organizational processes will be examined. The application of optimal capacity decisions in supply chains, development production, and inventory plans and schedules will be performed. Students will learn quality management and improvement process to increase the efficiency of a process. A systemized phased approach to defining, planning, monitoring, and controlling projects will be investigated.

Upon successful completion of this course, students will be able to:

  • discuss how an organization uses operations management to have a competitive advantage
  • evaluate a process using a systematic approach to improve efficience and cost of quality
  • evaluate the impact of product and service design on operations management
  • analyze the impact a company’s organizational structure and outside suppliers have on managing a process
  • evaluate an organization’s planning strategy
  • discuss how total quality management, six sigma, and lean systems can improve overall performance and quality of processes
  • apply project management concepts to a business scenario
  • analyze a business situation to recommend changes for improvement based on operations and project management concepts.

Marketing Management
In today’s business world, success can often be attributed more to the genius of a company’s marketing efforts than to the genius of its products or services. A clear understanding of the importance of marketing, as well as a grasp of effective marketing practices, is essential for anyone who wishes to achieve a position of leadership.
Students will gain a working knowledge of both marketing theory and the practical application of innovative marketing strategies. Students will come to understand how product, price, place, and promotion contribute to the marketing mix as you explore research-based insights into consumer behavior. As your final course assignment, you will prepare and present a marketing plan of your own.

Upon successful completion of this course, students will be able to:

  • formulate overall marketing strategy within the context of the organization’s, mission, and goal
  • develop a compelling message to present
  • analyze marketing opportunities relative to the competition and the environment using information gathering, measurement, and analysis
  • create marketing strategies to position and differentiate offerings and brands
  • develop marketing strategies in support of a product innovation introduction plan
  • evaluate the key marketing elements on the basis of product/service and customer type.

Financial & Managerial Accounting
Effective leadership in today’s complex and highly regu-lated business environment demands more than a working knowledge of basic accounting practices. Managers must fully grasp sophisticated financial and managerial accounting concepts and be able to apply them with ease in handling day-to-day responsibilities. Managers must also be well-versed in the intricacies of corporate governance and asset protection. In this course, students will develop a clear understanding of these critical functions and issues.
Students will study the foundational aspects of financial accounting, including professional structure, the interrelationships of financial statements, and multiple forms of financial analysis. The functional aspects of managerial accounting will also be covered, including planning, decision-making and performance evaluation.

Upon successful completion of this course, students will be able to:

  • evaluate financial data utilizing various financial statement analysis techniques
  • analyze the impact of corporate governance regulations
  • compare managerial accounting strategic-planning techniques
  • assess managerial accounting decision-making techniques
  • evaluate managerial accounting performance techniques.

Human Resources Management
Organizations are composed of groups of people who work together to achieve defined outcomes. Experience has proven time and again that the key factor which differentiates successful companies from those who struggle to survive is people who make up the employee base. While the human resources function is given the specific task of planning for and resolving many employee-related issues and needs, individual managers have direct responsibility and accountability for motivating and leading employees to achieve sustained organizational success.
The purpose of this course is to provide students with the knowledge and skills needed to work effectively with a human resources department to enhance the contributions of all embecome familiar with those elements which drive business success, theories of motivation, and methods for creating plans to maximize the human capital of an organization.

Upon successful completion of this course, students will be able to:

  • examine the major drivers behind organizational effectiveness
  • describe methods for enhancing human capital and employee motivation to ensure organizational success
  • analyze the primary functions of a human resources department and how it interacts within an organization
  • evaluate strategies for collaborating with a human resources depertment to attract, develop, sustain, and retain employees in a competitive marketplace
  • develop a plan for collborating with human resources to maximize the human capital of an organization.

Managerial Economics / fully ONLINE
This course surveys the fundamental concepts and methods of economic analysis for managers. Real-world decision making is emphasized. Application of key economic concepts such as market demand, market supply, market equilibrium, marginal analysis, production, costs, revenue, profit, and market structure constitute the core material of the course.

Upon successful completion of this course, students will be able to:

  • discuss the underlying philosophical principles of the economic way of thinking
  • apply the concepts of supply & demand and elasticity in real-business situations
  • discuss the concepts of profits, losses, and cost and their implications for business decisions
  • compare and contrast the different economic systems
  • interpret economic indicators
  • evaluate the concepts of money and banking and their impact on businesses and households.

Corporate Finance
Financial decisions made at the higher levels of a business organization can have farreaching effects. Intended to achieve firm operating goals and create shareholder value, they must be made judiciously, with a thorough understanding of all the factors involved. In this course, students will learn to apply the analytical techniques required for developing effective and workable financial solutions at the executive level.
Students will gain an overall understanding of the workings of the Polish financial system. Additionally, students will study the concepts of financial risk, the return and the valuation of bonds, and both common and preferred stock, cost of capital, capital budgeting, capital structure, and the evaluation of investment opportunities.

Upon successful completion of this course, students will be able to:

  • apply time-value-of-money techniques to the valuation of bonds and both common and preferred stock
  • estimate the relevant cash flows and the appropriate discount rates in making capital budgeting decisions
  • examine the factors that drive a company’s need for external financing and for determining the optimal mix of debt and equity financing
  • analyze the relationship between risk and return in the evaluation of investment opportunities.

Strategic Management
One of the keys to success in today’s organizations is the ability to develop, implement, and accurately evaluate effective business strategies. In this course, students will integrate the knowledge gained from prior MBA courses to develop and sharpen their skills for formulating, deploying and assessing an organization’s strategy for achieving competitive advantage in the marketplace.
This course will enable students to merge theirknowledge of all of these individual disciplines into a comprehensive and meaningful whole.

Upon successful completion of this course, students will be able to:

  • develop an effective business strategy that gives a company a competitive advantage
  • implement a company’s strategy
  • evaluate a company’s performance and initiate corrective adjustments
  • evaluate a company’s competitive forces to sustain a competitive advantage
  • evaluate a company’s resources and competitive position
  • conduct a competitive business analysis of an international business to provide new directions to the board of directors.



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Informator MBA Wrocław 2023