Lecture by Prof. Robert Cialdini

Lecture by Prof. Robert Cialdini

On October 5, 2013, Prof. Robert Cialdini gave a lecture to the students and alumni of the Franklin University MBA and the WSB MBA programs at the WSB School in Wroclaw. The acclaimed psychologist’s lecture on “Management by Ethical Influence” attracted a very large audience.

Watch an  extended interview with Prof. Cialdini conducted by Dr Doug Ross, Franklin University MBA Program Director.